Our Origins
Scale Marketing began in 2014.
Founded on business experience, Scale initially started as a middle-market consulting firm with a focus on lead generation. It was spearheaded by former business owners who knew what it was like to spend their own money and be held accountable for results. Their insights and firsthand experience laid the foundation for an agency that prioritizes performance and results.
As Scale evolved, it quickly outgrew its original framework, transforming into a full-service Chicago marketing agency. It offered the capabilities of four agencies – digital, traditional, creative, and data – in one place.
Today, Scale’s vision has furthered, and we help clients in over 15 industries across the country. We combine business experience and large-agency talent and technology within a boutique environment. We ensure a personalized and performance-based approach for every client we work with.
Our Ethos
We approach each business as if it were our own.
Marketing strategy and planning begins with client profitability and ROI expectations. We hold a performance-based philosophy toward each campaign — every dollar is a working dollar.
Our interests are aligned. We only grow if our client’s business grows. We constantly look to innovate. We’re never done.
Our Marketing Approach
While our clients and their industries are unique, our process is consistent.
Whether you’re trying to stand out against competition, seeing diminishing returns, or just looking to scale, we can help. Experienced professionals and this tested four-step process will drive results based on your specific marketing goals.
Marketing Strategy &
Data Analysis
Media Mix Buying & Creative
Implementation & Measurement
Refinement & Optimization
Marketing Services
We’re driven by efficiency and productivity, not billable hours.
We plan around what ultimately will provide the greatest return on your KPIs and where your customers are in the sales funnel.
Strategic Planning
We leverage decades of planning experience, competitive tools, and predictive ROI modeling processes.
Creative Execution
Relevant, memorable creative is what builds a lasting brand.
Digital Marketing & Social Media
We only use what works and find the mix of targeting and media that yields results.
Media Planning & Buying
We negotiate and purchase TV, radio, cable, print, digital, outdoor and non-standard buys within our media mix.
Analytics & Reporting
We communicate regularly about what’s working, what’s not, and what’s next.
Due Diligence Support
We analyze historic marketing performance to find efficiencies.
Marketing Success Stories
We let our results speak for themselves.
Read our case studies below to see how our marketing strategies helped drive business results for companies just like yours.
Contact Us
Interested in learning more?
We’re passionate about understanding your business and helping you achieve your marketing goals. Reach out today to discuss how our marketers can drive results for your brand. Let’s create results together.