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Google Display Network Targeting – The Ultimate Guide

Google Display Network Targeting – The Ultimate Guide

May 3, 2022 | Digital Media & Marketing

As the biggest advertising platform in the world, Google offers a wealth of products and inventory for advertisers to reach their target audience on. These include running ads via search, display, shopping, video (YouTube), and much more. One of the most popular...
Dynamic Location Insertion in Google Ads: Improve Your Ad Relevance Instantly

Dynamic Location Insertion in Google Ads: Improve Your Ad Relevance Instantly

Dec 27, 2021 | Digital Media & Marketing

Google offers multiple creative tools that give marketers the ability to dynamically edit their ad copy. Among other benefits, these tools increase the personalization and relevance of your brand to a searcher. One of these is dynamic location insertion (DLI), a...
Paid Search Campaign Segmentation: How to Uncover Valuable Hidden Data

Paid Search Campaign Segmentation: How to Uncover Valuable Hidden Data

Sep 16, 2021 | Digital Media & Marketing

As paid search managers, we are constantly looking to improve our advertising campaigns. Unfortunately, some very important data gets buried within the Google Ads interface, making it easy to miss. In order to access this information and take your advertising to the...
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