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YouTube Ads Strategy: 5 Ways to Improve Your Campaigns

YouTube Ads Strategy: 5 Ways to Improve Your Campaigns

Dec 29, 2022 | Digital Media & Marketing

YouTube Ads is one of the most effective ways to reach your target audience, serving on premium inventory in combination with pinpoint audience targeting. However, your budget can be quickly wasted if your strategy is not thought out beforehand, thus being more...
Google Rolls Out “Target Frequency” as Optimization Goal for YouTube Campaigns

Google Rolls Out “Target Frequency” as Optimization Goal for YouTube Campaigns

Oct 9, 2022 | Digital Media & Marketing

What Happened YouTube ad campaigns now have the ability to optimize for a target frequency. Previously, you set a frequency cap (telling Google not to exceed said amount of impressions per user over a specific time frame), but you’d still optimize towards a CPM, CPV,...
Google Display Network Targeting – The Ultimate Guide

Google Display Network Targeting – The Ultimate Guide

May 3, 2022 | Digital Media & Marketing

As the biggest advertising platform in the world, Google offers a wealth of products and inventory for advertisers to reach their target audience on. These include running ads via search, display, shopping, video (YouTube), and much more. One of the most popular...
Dynamic Location Insertion in Google Ads: Improve Your Ad Relevance Instantly

Dynamic Location Insertion in Google Ads: Improve Your Ad Relevance Instantly

Dec 27, 2021 | Digital Media & Marketing

Google offers multiple creative tools that give marketers the ability to dynamically edit their ad copy. Among other benefits, these tools increase the personalization and relevance of your brand to a searcher. One of these is dynamic location insertion (DLI), a...
Paid Search Campaign Segmentation: How to Uncover Valuable Hidden Data

Paid Search Campaign Segmentation: How to Uncover Valuable Hidden Data

Sep 16, 2021 | Digital Media & Marketing

As paid search managers, we are constantly looking to improve our advertising campaigns. Unfortunately, some very important data gets buried within the Google Ads interface, making it easy to miss. In order to access this information and take your advertising to the...
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