2022 Takeaway: Streaming Eclipses Linear

2022 Takeaway: Streaming Eclipses Linear

Streaming eclipsed linear for the first time ever. In July, Nielsen announced that for the first time ever, streaming services surpassed both broadcast and cable. ● Streaming made up 34.8% of all viewing time, just slightly higher than cable, but well above broadcast...
Scale Marketing Ad Server POV

Scale Marketing Ad Server POV

What’s an Ad Server and Do I Need One? As we continue to work towards a more privacy-focused and cookieless future, Scale will determine the appropriate tech mix for our clients. As we diversify our portfolio and understand that attribution will soon be limited, the...
Scale Marketing POV: Cookieless Solutions

Scale Marketing POV: Cookieless Solutions

Scale Marketing 2022 Cookieless Solutions POV What is Happening? Google announced in January 2020 that it will phase out third-party cookies from its Chrome browser within the next two years. This follows earlier moves from Mozilla Firefox and Apple Safari, which...
Scale Marketing POV: Tik Tok

Scale Marketing POV: Tik Tok

What is TikTok and its impact: In simple terms, TikTok is an app that allows users to create and share videos, majority of which are based around songs or popular voice recordings (i.e Voice overs from a popular TV show.)  From comedy to dance trends, how-to videos to...
Scale Marketing Cookieless POV

Scale Marketing Cookieless POV

What is Happening? Google has announced that it will phase out third-party cookies from its Chrome browser within the next two years. This follows earlier moves from Mozilla Firefox and Apple Safari, which already prevent third-party cookie tracking. *First-party...