Nov 30, 2022 | Digital Media & Marketing
As we’ve alluded to throughout this article, video ads in all formats (TV, CTV, OLV, Native & Social) have a massive impact on consumer behavior, brand credibility and business results. Video ads outclass static display ads in storytelling ability. They engage...
Nov 11, 2022 | Digital Media & Marketing
The social commerce stats keep growing and have surpassed 100 million buyers as of 2022. Where are consumers buying via social? Facebook still makes up the largest share of social commerce at 61.9%, followed by Instagram at 40%. By no surprise, TikTok is climbing its...
Apr 11, 2022 | Digital Media & Marketing
What’s an Ad Server and Do I Need One? As we continue to work towards a more privacy-focused and cookieless future, Scale will determine the appropriate tech mix for our clients. As we diversify our portfolio and understand that attribution will soon be limited, the...
Mar 25, 2022 | Digital Media & Marketing
Scale Marketing 2022 Cookieless Solutions POV What is Happening? Google announced in January 2020 that it will phase out third-party cookies from its Chrome browser within the next two years. This follows earlier moves from Mozilla Firefox and Apple Safari, which...
Mar 3, 2022 | Digital Media & Marketing
What is TikTok and its impact: In simple terms, TikTok is an app that allows users to create and share videos, majority of which are based around songs or popular voice recordings (i.e Voice overs from a popular TV show.) From comedy to dance trends, how-to videos to...
May 14, 2021 | Digital Media & Marketing
What is Happening? Google has announced that it will phase out third-party cookies from its Chrome browser within the next two years. This follows earlier moves from Mozilla Firefox and Apple Safari, which already prevent third-party cookie tracking. *First-party...
May 14, 2021 | Digital Media & Marketing
Future-Proofing our tech stack: The cookieless future is right around the corner and our partnership with Verizon puts us at the forefront of testing cookieless approaches at scale with their ConnectID solution. ID or Device graphs, while not new to the industry, are...
