Apr 1, 2022 | Digital Media & Marketing
How often should digital creative be changed? Marketing Research firm Yankelovich suggests Americans were exposed to about 500 ads per day in the 1970’s. Most recently this number has grown to between 4,000 and 10,000 impressions per day. And depending on your...
Mar 18, 2022 | Creative Production
The intricacies of filming a TV commercial vary from city to city. Filming in Chicago has many advantages with the beautiful skyline, lakeshore, and iconic landmarks. However, there are factors unique to Chicago, that should be considered when producing a commercial...
Nov 29, 2020 | Efficiency, Email, ROI
Like it or not, email marketing is a powerful tool that allows you to directly connect with your past customers and contacts as well as potential leads who have been predetermined to have an interest in your services. This marketing tactic should be a mainstay of...
Oct 18, 2020 | Messaging, Relevancy
The purpose of advertising is to create awareness and trial. It’s harder today that its ever been to get your brand, your business, your idea noticed. In the not too distant past, there was a viral sensation every few months. Ice Bucket Challenge anyone? Can’t tell...
