The Case for Email Marketing

The Case for Email Marketing

Like it or not, email marketing is a powerful tool that allows you to directly connect with your past customers and contacts as well as potential leads who have been predetermined to have an interest in your services.   This marketing tactic should be a mainstay of...
Can authenticity be created? Or is it just innate?

Can authenticity be created? Or is it just innate?

The purpose of advertising is to create awareness and trial.  It’s harder today that its ever been to get your brand, your business, your idea noticed. In the not too distant past, there was a viral sensation every few months.  Ice Bucket Challenge anyone?  Can’t tell...