In the dynamic world of advertising budgets, understanding creative production cost drivers is key for both executives and creators. Questions like "How much should I spend on my radio ads?" or "How much does it cost to make a TV commercial?" are common. The answers...
Podcasting is one of the fastest-growing mediums in advertising, especially within the audio category. There are more listeners than ever, more content available, high engagement, and flexible ad formats out there. As a business owner, you have to understand how your...
In early January 2024, Google began their initial phaseout of cookies. They implemented what they are called “tracking protection” to 1% of Chrome users (around 30 million users) globally. The plan was initially to fully remove cookies starting in the third quarter of...
Navigating the ever-shifting landscape of marketing is a constant challenge. When faced with a critical push, a big question arises. Should you build an in-house marketing team from the ground up, or should you partner with a full-service marketing agency? A Chief...
Whether you’re in the exciting startup phase or experiencing rapid growth and transitioning to the middle market, every business’s growth journey possesses its own unique challenges. Wherever you are in your journey, there is one constant decision CEOs face. They...
Private equity firms often excel in boosting EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) through expense optimization within their acquisitions. These swift adjustments can slash costs and elevate EBITDA, effectively enhancing the...
The glow of success can quickly morph into the need for expansion. But before you embark on the exciting (and sometimes daunting) journey of scaling, it's crucial to take a measured approach. This will serve as your guide. Unpack key considerations and strategies to...
So, you've got your sights set on a fresh frontier – a new market brimming with potential customers. But navigating uncharted territory can be tricky. You need a map, not a blindfold, and that's where integrated marketing comes in. Think of it as your GPS, guiding you...
A lot goes into planning a marketing campaign. There's research, strategy, data analysis, media buying — the list goes on. So when you're putting in so much work and so many resources, it's crucial to invest in high-quality television creative to go along with your...
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