Senior Media Buyer

The Scale Marketing Media Buyer serves as the lead point of contact to build, negotiate, and execute Television, Radio, and Out of Home media buys. You will oversee placement for existing clients and new business and make special recommendations to be presented to agency partners, account strategists, and clients


  • Work with planning and strategy team to collaborate on all media decisions for agency clients
  • Negotiates and place commercials with television, radio and out of home media for accounts across all markets o Use customer data and client KPIs to identify target audience and to understand their characteristics, behavior and media habits
  • Present proposals including cost schedules, media weight goals and flighting to the internal and external team
  • Maintain detailed records across research, negotiation, implementation and added value associated with all media schedules
  • Work with Scale Marketing Account Managers to ensure proper execution of all Media plans while adhering to established budgets and timelines
  • Clearly and accurately communicates orders and changes to media vendors
  • Works alongside Media Operations Specialist to monitor buys in progress, and ensures that monthly under delivery make-goods are in place
  • Works with Media Planner to research and maintain record of trends, innovations and changes that affect media buying
  • Provides new and profitable ideas to grow clients’ business through creative media tactics
  • Gathers, organizes, and presents competitive research and spending data, as requested
  • Provides market analysis and other reports, as requested


  • 8+ years of experience putting together local cross-media strategies supported by rationale and research either within a marketing organization or at a full-service Agency.
  • Performance-oriented thought process and experience optimizing media campaigns to drive specific lead generation KPIs preferred
  • Experience planning, negotiating and buying multiple media channels/multiple markets with emphasis on audio, video and out of home
  • Data-driven negotiation skills
  • Experience managing substantial budgets and financials
  • Client facing experience
  • Professional written/verbal communication/critical thinking skills
  • Solid understanding of metrics, industry trends/benchmarks
  • Strong knowledge of Microsoft Excel and PowerPoint
  • Experience using Nielsen, SQAD, Scarborough and other media/ratings research tools
  • Proficient in Strata, Mediaocean or other relevant media buying software
  • A drive, passion and innate curiosity of the advertising business
  • Superior organizational skills and the ability to multi-task several projects simultaneously
  • Team player but also independent know-how
  • Desire to increase media knowledge across multiple channels

About Scale

Scale Marketing is a collective of professionals who bring unique business and media experience together to drive client success.

We dive into our client’s customer data and historic media buys to optimize strategy. We buy media strategically and efficiently, and we produce creative work designed to meet specific KPIs. With robust data and analytics expertise, Scale is constantly testing, analyzing, updating, and optimizing.

We attribute our success to the way we treat our clients and each other, and we are always looking for subject matter experts to join our team.

Proud to be awarded designation by Crain’s Chicago Business as one of the 2021 Best Places to Work in Chicago.

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