Senior Strategist

The Senior Strategist serves as the strategy lead and main point of client contact for Scale Marketing Clients.


  • Develop and maintain an in-depth knowledge of client business, current KPIs and historical results.
  • Collaborate externally with clients and internally with team to develop and execute marketing strategies which will achieve client goals.
  • Oversee management of budgets and timelines, flagging any changes of scope with time and/or budget implications
  • Work with data team to analyze business results on a daily/weekly/monthly basis and to track key assigned account metrics (e.g. lead flow, monthly/quarterly sales results, leading indicators on the health of client business)
  • Help identify business pain points and challenges, and to craft strategies to solve them
  • Clearly communicate the progress of monthly/quarterly initiatives during client reporting meetings and to identify areas of opportunity for growth including:
    • ideas surrounding new target audiences o emerging media tactics
    • possible operational efficiencies
  • Work with internal media team to ensure that campaigns are running smoothly, within budget and addressing day to day needs with the client as needed
  • Collaborate with in-house creative team members to ensure projects are completed and in line with media launch dates.
  • The Senior Strategist is the “tip of the spear” when dealing with Scale Marketing clients
  • Communicating between regularly scheduled reporting meetings
  • Reviewing lead and sales data on an ongoing basis
  • Understanding market factors that could affect client success
  • Must be a high-level thinker with the ability to provide council regarding media and marketing strategy while also feeling comfortable digging in to how the client’s business really operates.
  • The ability to react quickly to requests and to identify possible problems with a high degree of competency is important to ensure Scale Marketing retains its unique “seat at the table” with each client Internal
  • A successful Senior Strategist can clearly define and delegate client related tasks to internal teams within Scale Marketing.
  • A fluency with media tactics and trends (both traditional and digital) as well as ratings methodologies is key to this communication when navigating opportunities and in making sound judgements about forward looking media strategy
  • Strategist will lead topline account strategy sessions by clearly defining annual KPI goals and target consumer demos and driving discussion about acceptable elements to be included in media plan


  • 10+ years of Marketing experience
  • Experience in performance marketing. Driving leads, retail traffic or e-commerce transactions
  • Client-side marketing or agency side experience working with both traditional and digital media channels to drive specific, performance based KPIs
  • Google Analytics & Ads certification preferred
  • Facebook Blueprint Cert and other experience working within/familiarity with DSPs is ideal but not required

About Scale

Scale Marketing is a collective of professionals who bring unique business and media experience together to drive client success.

We dive into our client’s customer data and historic media buys to optimize strategy. We buy media strategically and efficiently, and we produce creative work designed to meet specific KPIs. With robust data and analytics expertise, Scale is constantly testing, analyzing, updating, and optimizing.

We attribute our success to the way we treat our clients and each other, and we are always looking for subject matter experts to join our team.

Proud to be awarded designation by Crain’s Chicago Business as one of the 2021 Best Places to Work in Chicago.

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