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To Move or Not To Move: Should I use static or motion in programmatic ad creative?

To Move or Not To Move: Should I use static or motion in programmatic ad creative?

Oct 2, 2022 | Creative Production, Digital Media & Marketing

In the last handful of years, HTML5 has taken over GIFs and Flash (R.I.P.) as the industry standard for rich media programmatic advertising. And while clickthrough rates for HTML5 banner ads are generally higher, there’s still a time and place for the standard static...
Production Tips for Filming a TV Commercial in Chicago

Production Tips for Filming a TV Commercial in Chicago

Mar 18, 2022 | Creative Production

The intricacies of filming a TV commercial vary from city to city.  Filming in Chicago has many advantages with the beautiful skyline, lakeshore, and iconic landmarks.  However, there are factors unique to Chicago, that should be considered when producing a commercial...
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