Scale Marketing Ad Server POV

Scale Marketing Ad Server POV

What’s an Ad Server and Do I Need One? As we continue to work towards a more privacy-focused and cookieless future, Scale will determine the appropriate tech mix for our clients. As we diversify our portfolio and understand that attribution will soon be limited, the...
How Often Should Digital Creative Be Changed?

How Often Should Digital Creative Be Changed?

How often should digital creative be changed? Marketing Research firm Yankelovich suggests Americans were exposed to about 500 ads per day in the 1970’s.   Most recently this number has grown to between 4,000 and 10,000 impressions per day.  And depending on your...
Scale Marketing POV: Cookieless Solutions

Scale Marketing POV: Cookieless Solutions

Scale Marketing 2022 Cookieless Solutions POV What is Happening? Google announced in January 2020 that it will phase out third-party cookies from its Chrome browser within the next two years. This follows earlier moves from Mozilla Firefox and Apple Safari, which...
Scale Marketing POV: Tik Tok

Scale Marketing POV: Tik Tok

What is TikTok and its impact: In simple terms, TikTok is an app that allows users to create and share videos, majority of which are based around songs or popular voice recordings (i.e Voice overs from a popular TV show.)  From comedy to dance trends, how-to videos to...
Scale Marketing Cookieless POV

Scale Marketing Cookieless POV

What is Happening? Google has announced that it will phase out third-party cookies from its Chrome browser within the next two years. This follows earlier moves from Mozilla Firefox and Apple Safari, which already prevent third-party cookie tracking. *First-party...
The Current State of Digital (2021)

The Current State of Digital (2021)

Future-Proofing our tech stack: The cookieless future is right around the corner and our partnership with Verizon puts us at the forefront of testing cookieless approaches at scale with their ConnectID solution. ID or Device graphs, while not new to the industry, are...