Media Mix Modeling
Modeling & Optimization
With the advent of digital technology, interactive channels and vast amounts of data across all channels, a new day of more intelligent marketing has arrived.
Using data to understand consumer behavior and identify opportunities, today’s marketers must translate those insights into integrated marketing strategies across channels, with clear and measurable goals. Our Media Mix Modeling Optimization (MMMO) allows marketers to plan, execute, optimize, and analyze cross-platform marketing programs with greater efficiency, measurably superior performance of each advertising dollar and strategic media and audience insights to drive smarter decision-making.
At Scale Marketing, we’ve paired advanced statisticians and media veterans to develop the tools that enable and empower today’s marketers. With insight into the performance and contribution of all media, including until now elusive activities such as brand campaigns, sports sponsorships, and promotions, our clients have a clear understanding of how to adjust to short term impacts on revenue, budgets, conversions, etc. and to develop plans to ensure future performance.
- Measure marketing’s contribution to sales and revenue
- Quantify ROI by media channel, promotion, market, etc.
- Quantify individual media elasticity
- Quantify media synergies
Optimization Your Media Mix
- Allocate budgets across media channels based on critical mass thresholds and economic optimums
- Adjust flighting to maximize synergies and align your media mix with demand
- Determine budgets necessary to reach targets
- Minimize losses when faced with budget cuts
Forecast and Plan Future Performance
- Accurately forecast future performance with an evergreen, continuously improving platform
- Explore budget or target options with our online, scenario-based planning tool
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”