Media Mix Modeling
Quantify Performance
Measure marketing’s contribution to sales & revenue.
Quantify ROI by media channel, promotion & market.
Quantify individual media elasticity.
Quantify media synergies.
Optimize Your Media Mix
Allocate budgets across media channels based on critical mass thresholds and economic optimums.
Adjust flighting to maximize synergies and align your media mix with demand.
Determine budgets necessary to reach targets.
Minimize losses when faced with budget cuts.
Forecast and Plan Future Performance
Accurately forecast future performance with an evergreen, continuously improving platform.
Explore budget or target options with our online, scenario-based planning tool.
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”