Growth in the platform business, while maintaining target cost of advertising
Revenue Growth in Acquisition 1, while maintaining target cost of advertising
Revenue Growth in Acquisition 2, while lowering target cost of advertising
Business sold at 20+ multiple two years ahead of schedule
Scale was able to help a partner PE firm accomplish a 4 phase project:
1. Work with the team to evaluate potential platform acquisition
2. Establish a strategy to accelerate platform
3. Develop sequential plan for integrating and growing bolt on businesses
4. Help position the go-forward value opportunity in selling the business
We navigated challenges throughout the process.
These were legacy businesses who had been growing at low single digit growth
We had to forecast growth so Sales could hire forward to have personnel ready
CRM data was inconsistent, requiring significant work on the data sciences team
We took the right steps to get results.
We utilize data to identify the most profitable customers and zip codes during the highest ROI times.
After auditing media contracts, we renegotiated to receive 30% more media weight for the same budget.
We identified meaningful issues with paid search strategy and campaign structures
We’d love to talk and understand your business.