Scale Services

Strategic Planning

Scale combines passion and experience across media, creativity, technology, and data to drive strategies that achieve what our partners want most: business results. It’s crucial for businesses to have a well-defined roadmap that captures their vision and navigates them through the complexities of the market. At Scale, we’re passionate about building strategic plans that propel businesses forward, enabling them to stay ahead of the competition and achieve sustainable growth.

Our key tactics work across platforms.

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Comprehensive Research

Scale immerses itself in your business and your data, helping you turn your mountain of operational data — KPIs and ROI metrics — into actionable knowledge. We conduct in-depth market research to identify trends and opportunities, analyze competitor strategies and gain a competitive edge, and uncover valuable insights about your target consumer.

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Data-Driven Strategy

We know that a great marketing strategy begins with data. Whether it’s programmatic buying, direct network, or platform buys, the data should always lead the way to your target. Utilizing advanced analytics and tools, we plan around what ultimately will provide the greatest return on your KPIs and where your customers are in the sales funnel.

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Channel Allocation

With all the data that’s available, it’s important that you work with an agency that can interpret it and turn it into actionable insights. To maximize results, Scale uses the data-driven strategy to successfully allocate resources across platforms. We’re able to link site analytics with front-end media buying data as well as backend KPIs to better understand what is working and, perhaps more importantly, what is not.

Our Services

Explore more ways Scale can help your business.

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Strategic Planning

We leverage decades of planning experience, competitive tools, and predictive ROI modeling processes.

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Creative Execution

Relevant, memorable creative is what builds a lasting brand.

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Digital Marketing & Social Media

We only use what works and find the mix of targeting and media that yields results.

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Media Planning & Buying

We negotiate and purchase TV, radio, cable, print, digital, outdoor and non-standard buys within our media mix.

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Analytics & Reporting

We communicate regularly about what’s working, what’s not, and what’s next.

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Due Diligence Support

We analyze historic marketing performance to find efficiencies.

Contact Us

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