Our key tactics work across platforms.
Comprehensive Research
Scale immerses itself in your business and your data, helping you turn your mountain of operational data — KPIs and ROI metrics — into actionable knowledge. We conduct in-depth market research to identify trends and opportunities, analyze competitor strategies and gain a competitive edge, and uncover valuable insights about your target consumer.
Data-Driven Strategy
We know that a great marketing strategy begins with data. Whether it’s programmatic buying, direct network, or platform buys, the data should always lead the way to your target. Utilizing advanced analytics and tools, we plan around what ultimately will provide the greatest return on your KPIs and where your customers are in the sales funnel.
Channel Allocation
With all the data that’s available, it’s important that you work with an agency that can interpret it and turn it into actionable insights. To maximize results, Scale uses the data-driven strategy to successfully allocate resources across platforms. We’re able to link site analytics with front-end media buying data as well as backend KPIs to better understand what is working and, perhaps more importantly, what is not.
Our Services
Explore more ways Scale can help your business.
Strategic Planning
We leverage decades of planning experience, competitive tools, and predictive ROI modeling processes.
Creative Execution
Relevant, memorable creative is what builds a lasting brand.
Digital Marketing & Social Media
We only use what works and find the mix of targeting and media that yields results.
Media Planning & Buying
We negotiate and purchase TV, radio, cable, print, digital, outdoor and non-standard buys within our media mix.
Analytics & Reporting
We communicate regularly about what’s working, what’s not, and what’s next.
Due Diligence Support
We analyze historic marketing performance to find efficiencies.
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