Scale Blog
OUR THOUGHTS…
2022 Takeaway: Digital Video Keeps on Growing
As we’ve alluded to throughout this article, video ads in all formats (TV, CTV, OLV, Native & Social) have a massive impact on consumer behavior, brand credibility and business results. Video ads outclass static display ads in storytelling ability. They engage...
2022 Takeaway: Social Commerce is Larger Than Ever
The social commerce stats keep growing and have surpassed 100 million buyers as of 2022. Where are consumers buying via social? Facebook still makes up the largest share of social commerce at 61.9%, followed by Instagram at 40%. By no surprise, TikTok is climbing its...
Google Rolls Out “Target Frequency” as Optimization Goal for YouTube Campaigns
What Happened YouTube ad campaigns now have the ability to optimize for a target frequency. Previously, you set a frequency cap (telling Google not to exceed said amount of impressions per user over a specific time frame), but you’d still optimize towards a CPM, CPV,...
To Move or Not To Move: Should I use static or motion in programmatic ad creative?
In the last handful of years, HTML5 has taken over GIFs and Flash (R.I.P.) as the industry standard for rich media programmatic advertising. And while clickthrough rates for HTML5 banner ads are generally higher, there’s still a time and place for the...