Scale Blog

As the biggest advertising platform in the world, Google offers a wealth of products and inventory for advertisers to reach their target audience on. These include running ads via search, display, shopping, video (YouTube), and much more. One of the most popular...

What’s an Ad Server and Do I Need One? As we continue to work towards a more privacy-focused and cookieless future, Scale will determine the appropriate tech mix for our clients. As we diversify our portfolio and understand that attribution will soon be limited, the...

How often should digital creative be changed? Marketing Research firm Yankelovich suggests Americans were exposed to about 500 ads per day in the 1970’s.   Most recently this number has grown to between 4,000 and 10,000 impressions per day.  And depending on your...

Scale Marketing 2022 Cookieless Solutions POV What is Happening? Google announced in January 2020 that it will phase out third-party cookies from its Chrome browser within the next two years. This follows earlier moves from Mozilla Firefox and Apple Safari, which...