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OUR THOUGHTS…
YouTube Ads Strategy: 5 Ways to Improve Your Campaigns
YouTube Ads is one of the most effective ways to reach your target audience, serving on premium inventory in combination with pinpoint audience targeting. However, your budget can be quickly wasted if your strategy is not thought out beforehand, thus being more...
2022 Takeaway: Influencer Marketing is Here To Stay
The acceleration of how-to and review videos, largely led by Tiktok and its massive influence, has shed light that influencer marketing is and should be part of brands’ marketing strategies. Nearly 75% of US marketers will tap into influencer marketing in 2022, with...
2022 Takeaway: TikTok is a threat in the social, video and search landscape
TikTok continues to be a threat in the social, video and search landscape. The impact is not just to the platforms themselves but to how marketers approach capturing users’ attention. Platform Impact: This new social platform is redefining the larger media landscape -...
2022 Takeaway: Streaming Eclipses Linear
Streaming eclipsed linear for the first time ever. In July, Nielsen announced that for the first time ever, streaming services surpassed both broadcast and cable. ● Streaming made up 34.8% of all viewing time, just slightly higher than cable, but well above broadcast...