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OUR THOUGHTS…
Dynamic Location Insertion in Google Ads: Improve Your Ad Relevance Instantly
Google offers multiple creative tools that give marketers the ability to dynamically edit their ad copy. Among other benefits, these tools increase the personalization and relevance of your brand to a searcher. One of these is dynamic location insertion (DLI), a...
Paid Search Campaign Segmentation: How to Uncover Valuable Hidden Data
As paid search managers, we are constantly looking to improve our advertising campaigns. Unfortunately, some very important data gets buried within the Google Ads interface, making it easy to miss. In order to access this information and take your advertising to the...
Scale Marketing Cookieless POV
What is Happening? Google has announced that it will phase out third-party cookies from its Chrome browser within the next two years. This follows earlier moves from Mozilla Firefox and Apple Safari, which already prevent third-party cookie tracking. *First-party...
The Current State of Digital (2021)
Future-Proofing our tech stack: The cookieless future is right around the corner and our partnership with Verizon puts us at the forefront of testing cookieless approaches at scale with their ConnectID solution. ID or Device graphs, while not new to the industry, are...