We share our learnings with industry insights.
Power of Precision: 9 Ways Digital Marketing Drives Growth
When the ultimate goal is to lower customer acquisition cost (CAC) or grow market share, digital marketing isn't optional. It's a crucial tool, whether integrated with traditional media, or in replacement of traditional channels like linear TV. Digital should be...
Building Brand Trust With Your Audience: 5 Essential Tips
A strong brand isn’t just a great logo or a catchy tagline. It’s the foundation of how your ideal customers perceive and engage with your company....
Google Marketing Live 2025: 5 Features for Lead Gen Advertisers
At Scale Marketing, we keep a close eye on innovation within our industry that can drive better performance for our clients. The annual Google...
2025 Media Trends: Thriving in a Dynamic Audio Space
The audio landscape in the U.S. is vibrant and evolving. Traditional terrestrial radio still maintains a significant share of listenership. Plus,...
2025 Media Trends: The Changing World of Watching
As the television landscape is undergoing a profound transformation, traditional (linear) TV advertising stands at a critical crossroads. It’s...
Top-Performing Marketing Channels for Home Services Brands
When it comes to strategically spending your marketing budget, there is no one-size-fits-all approach. The fractioning of consumer media consumption...
2025 Media Trends: The Evolving Media Landscape
The media industry is undergoing a massive transformation. Consumers increasingly embrace digital channels, making time spent with traditional media...
Digital Out-of-Home: A New Way of Buying Real-World Ads
Digital Out-of-Home (DOOH) marketing has emerged as a dynamic complement to traditional out-of-home advertising. By leveraging technology, DOOH...
How Display Ads Drive Conversions
In today's fast-paced digital marketing landscape, capturing the attention of your target audience is more challenging than ever. With countless...
Pinterest Ads: The Underrated Player in Your Media Mix
Digital marketers are constantly seeking innovative channels to connect with consumers and drive results. Platforms like Instagram and TikTok often...
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