Scale Services

Media Planning & Buying

At Scale, we’ve placed over $1 billion in media. We plan nimbly, negotiate fiercely, and optimize constantly in our media planning and buying. Regardless of the medium (online, mobile, print, TV, radio, out-of-home, etc.), we help our clients meet their most pressing mandate: to do more with less, do it faster, and prove that it worked.

Our key tactics work across platforms.

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Direct Relationships

Believe it or not, media planning and buying still requires constant communication with publications, websites, and broadcast partners. Scale maintains positive media relationships — in all mediums and all markets — in order to obtain true win-win negotiations for our clients and partners.

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Automated Buying

We purchase inventory — including premier inventory — directly, and we completely align with your objectives to re-target, behaviorally target, and contextually target. Scale’s investment in a seat at the trading desk cuts out the intermediaries and drives more dollars directly and efficiently into media.

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Search Marketing

Although paid search is often seen as complementary to marketing strategies, Scale views it as a critical, standalone media position — to test creative, find audiences, identify trends, and ultimately drive volume and revenue. Scale has the best and brightest in-house team staying on top of the ever-changing world of search.

Our Services

Explore more ways Scale can help your business.

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Strategic Planning

We leverage decades of planning experience, competitive tools, and predictive ROI modeling processes.

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Creative Execution

Relevant, memorable creative is what builds a lasting brand.

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Digital Marketing & Social Media

We only use what works and find the mix of targeting and media that yields results.

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Media Planning & Buying

We negotiate and purchase TV, radio, cable, print, digital, outdoor and non-standard buys within our media mix.

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Analytics & Reporting

We communicate regularly about what’s working, what’s not, and what’s next.

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Due Diligence Support

We analyze historic marketing performance to find efficiencies.

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