Our key tactics work across platforms.
Direct Relationships
Believe it or not, media planning and buying still requires constant communication with publications, websites, and broadcast partners. Scale maintains positive media relationships — in all mediums and all markets — in order to obtain true win-win negotiations for our clients and partners.
Automated Buying
We purchase inventory — including premier inventory — directly, and we completely align with your objectives to re-target, behaviorally target, and contextually target. Scale’s investment in a seat at the trading desk cuts out the intermediaries and drives more dollars directly and efficiently into media.
Search Marketing
Although paid search is often seen as complementary to marketing strategies, Scale views it as a critical, standalone media position — to test creative, find audiences, identify trends, and ultimately drive volume and revenue. Scale has the best and brightest in-house team staying on top of the ever-changing world of search.
Our Services
Explore more ways Scale can help your business.
Strategic Planning
We leverage decades of planning experience, competitive tools, and predictive ROI modeling processes.
Creative Execution
Relevant, memorable creative is what builds a lasting brand.
Digital Marketing & Social Media
We only use what works and find the mix of targeting and media that yields results.
Media Planning & Buying
We negotiate and purchase TV, radio, cable, print, digital, outdoor and non-standard buys within our media mix.
Analytics & Reporting
We communicate regularly about what’s working, what’s not, and what’s next.
Due Diligence Support
We analyze historic marketing performance to find efficiencies.
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