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The Making of a Flooring Giant

%

Total Brand Awareness

Organic Revenue Growth

%

Average Annual YOY Growth Rate

Through targeted media, a combination of traditional and digital platforms, and consistent optimization, Scale worked to transform a regional flooring brand into a powerhouse able to compete with industry giants.

We did our research on our client and their markets.

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We recognized the client was a sales and marketing company that just happened to sell flooring

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Success was dependent upon efficient marketing expenditures driven by first party data & research

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Messaging had to be crafted as a solution to the customers’ pain points with pinpoint targeting

We navigated challenges throughout the process.

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Leveraged symphonic media planning and targeted media across relevant traditional and digital outlets

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Surrounded the target demographic with solution-based messaging throughout their day

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Measured everything each step of the way and optimized continually using advanced algorithms

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