Scale used first-party data to identify a new target customer for our client, which necessitated a refreshed creative strategy that brought the updated value proposition to life.
We did our research on our client and their markets.
When targeting, we looked for the ”right” customers not just “new” ones
Within the category, the generic “trust us” message was all too common
A focus on customer satisfaction positioned them at a higher price point
We navigated challenges throughout the process.
Customer data identified who we should be targeting, but we needed to understand their consumer
We conducted focus groups of existing and prospective customers, which helped outline creative briefs
Discovered their target customer was willing to pay more to get the job done right the first time
We’d love to talk and understand your business.