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Creative Re-tooling to Reach 
High-Value Customers

Years Running

Creative Executions


Scale used first-party data to identify a new target customer for our client, which necessitated a refreshed creative strategy that brought the updated value proposition to life.

We did our research on our client and their markets.

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When targeting, we looked for the ”right” customers not just “new” ones

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Within the category, the generic “trust us” message was all too common

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A focus on customer satisfaction positioned them at a higher price point

We navigated challenges throughout the process.

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Customer data identified who we should be targeting, but we needed to understand their consumer

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We conducted focus groups of existing and prospective customers, which helped outline creative briefs

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Discovered their target customer was willing to pay more to get the job done right the first time

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