Growth in Search Impression Share
Lower Spend Investment
A client in the home services category has been a Detroit mainstay for more than 30 years. They are well known TV advertisers who tasked Scale’s team of paid search experts to find ways to capture more leads coming in as a result of offline advertising.
Scale’s paid search audit uncovered several ways to turn “hand raisers” into purchasers by rebuilding their paid search program in several ways including:
Landing page optimization to boost quality score and lower cost per conversion
Streamlined competitor campaign structure to lower cost per click
Identifying an opportunity to match ad copy better to queries coming in
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