Scaling Success: A Firm’s Journey to 400 Cases per Month

Our client is a large personal injury law firm of skilled attorneys with a proven track record of success. They provide personalized legal counsel and aggressive advocacy to protect clients’ rights and interests and focus on building long-term relationships with clients. This firm offers support and guidance clients need throughout the legal process.

The client was not achieving the growth they anticipated from their existing marketing efforts. The law firm needed help leveraging its data to its full potential for better-focused targeting. Their budget was heavily focused on TV and paid search, but they targeted the entire 18+ audience without precision.

This approach led to inefficient spending, as their messaging reached many unlikely to need personal injury services, rather than focusing on the specific demographics and behaviors of potential clients.

Scale began by analyzing historical data, specifically focusing on customer segmentation and some seasonality trends. This data-driven approach led us to a significantly more refined target audience.

Additionally, we expanded their media mix to include a diverse range of channels, incorporating Connected TV (CTV), Online Video (OLV), Native Advertising, and Display. This multi-channel approach ensured consistent brand visibility and maximized reach across the entire customer journey.

To further enhance campaign effectiveness, we refined the client’s brand messaging. A fresh tagline made the client more relatable, which fostered deeper connections with potential clients.

The results speak for themselves. Our client achieved consistent case volume growth throughout the year by leveraging a data-driven, multi-channel strategy, even with increasing competition .

Notably, in just four years, the client experienced a remarkable 148% increase in case volume and a 248% increase in car accident case volume. This was done while maintaining a disciplined approach to marketing spend, achieving only a 15% increase in ad spend. They increased their case volume from 100 cases per month to over 400 cases per month!

This success story exemplifies the power of a strategic, data-driven approach. By focusing on the right target market while embracing a more holistic view of the marketing landscape, our client achieve significant growth and solidified their position as a leader in the personal injury space.