services & strategies
Embracing Today’s Media and Marketing Landscape.
The Now, Near, Next.
Has successful advertising ever been as fundamentally challenging as it is today? With the marketing and media landscape evolving daily, brands are being exposed to an extremely wide array of media influences. With old and new media segmenting sliced into niches once never dreamed of, audiences are being paired down into even deeper categorical niches. Technology cultivating platforms enabling 24/7, demanding, brand-consumer interaction. More and more budgetary pressure on marketers to outdo their once revered predecessors…Oh and with less.
This realization is the exact reason Scale Marketing is modeled differently than any other agency — to give marketers that extension of time, knowledge, staff and resources they’ve always hoped for but never received through agencies with dated service offerings. Amid the commotion, we see routes emerging. The right means to navigate past competitors. We can illuminate the path through change. Let us guide you.
“The lead generation process starts by finding out where your target marketing lives”Wayne Davis
We leverage decades of media planning experience, competitive research tools, and predictive ROI modeling processes.
Our creative services are priced on an efficient per project basis. Seriously, we love efficiency. Our TV, radio, and digital production teams are judged purely on performance.
Dedicated media procurement department that negotiates and purchases TV, radio, cable, print, digital, outdoor and non-standard media.
We integrate sales, response data and business KPIs among client websites, call centers, and retail locations to analyze and optimize media mix and creative.
At Scale, our creative ideas are only as good as the results they deliver. “If it doesn’t move the needle, it’s not creative.”
An “only what works” digital approach focusing on email marketing, CRM, paid search, retargeting display media, and targeted digital video.