Creative Execution

Legal Creative Services

From traditional television commercials to out-of-home displays and social media campaigns, Scale Marketing delivers results-driven creative across every channel. Our team specializes in crafting precise, purposeful messages that reach the right audience and resonate. Each piece of creative is tailored to perform—whether on a billboard, a TV screen, or a mobile feed—driving results wherever your audience engages.

Our creative process produces results.

In the highly competitive world of personal injury law, Scale Marketing gives each client a meaningful edge. Our Big Idea Campaign process is built on a straightforward approach: understand what makes each firm truly unique, and bring that to life in a way that resonates with target clients. We ask the right questions, dive into the details, and don’t settle for surface level insights. Every campaign is crafted to connect—balancing creativity with a deep understanding of our clients’ distinct goals, budgets, and offerings.

Educate

We listen to your stories, learn about your business, and do our research, so we can accurately define your audience, messaging, and purpose.

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Ideate

Using our research and data, we craft messaging with a strong link to your product that will resonate with your customers, elevate your brand, and ultimately drive leads.

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Create

In collaboration with you, we develop consistent creative assets to compliment your media strategy, using the latest technology and a carefully selected team of experts.

Malman Law

For family-owned Malman Law in Chicago, we developed the “This is Malman” campaign, aligning with their tagline, “We know what matters most.” Led by Steve Malman and his daughters, Samantha and Ilana, the campaign positions the Malmans and their firm as both trusted attorneys and relatable people. The “This is Malman” campaign utilizes advanced production techniques, a cast and crew of over 30 people, and a robust post-production process to bring the “This is Malman” campaign to life

Television Spots

Out of Home

Social Video

Gas Station TV

Static Social

Display Banners

Dubin Law

Scale worked with Dubin Law to develop the “Tough, Reliable, Human” campaign, focusing on humanizing their team while underscoring their dedication to client advocacy. To establish Matt Dubin and his firm as true Seattle locals, we shoot on location around the city, creating a relatable connection with the community. Positioned as the authoritative voice, Matt Dubin leads the campaign, always putting his clients first alongside his reliable team.

Television Spots

Bus Ads

Goldblatt + Singer

For St. Louis firm Goldblatt + Singer, the goal was to firmly establish their identity within the St. Louis community. By integrating the firm into the city’s rich history and leveraging their trademarked slogan, “The St. Louis Injury Law Firm,” this campaign sets them apart from national competitors and local firms with less experience, positioning them as a trusted, hometown authority in personal injury law.

Television Spots

Out of Home

Static Social

Parnall Law

Based in Albuquerque, Parnall Law’s “Hurt? Call Bert” campaign reinforces their toughness in fighting insurance companies and dedication to their clients. Featuring Bert Parnall with his robust team, the campaign uses a direct-to-camera approach, creating impactful, straightforward messaging that emphasizes their unwavering client support.