Data Modeling & Analytics

Optimizing Media Spend with Data Models

Data models are created during the design and analysis process of a project to help clients clearly understand the requirements and expectations of a new application.  Think of it like a flowchart meant to illustrate the powerful relationships between data.  At Scale, this process is carefully and thoughtfully considered to properly illustrate the complexity all the possible relationships.

Our careful crafting of data modeling and analytics helps our clients to identify any potential mistakes before they occur.  Taking the worry out of decision making for our clients is one of the offerings we are most proud of at Scale.


“Scale’s efforts are outstanding and they have always been there for me whatever the time of day in whatever assistance we need to maximize results. They are a perfect blend of ideas, knowledge, data crunching and persistence. True entrepreneurs who have lived the business owner experience.”

Mike Kariotis

President & Founder, Insure On The Spot

“We’re driven by efficiency and productivity, not billable hours.  We’re old-school service meets new-school smarts. We’re creative prognostication meets stunning strategy meets Midwestern straight talk.  We’re transparent to a fault. We believe in exceeding your expectations in every way possible.”

Morrie DeZara, Partner