As marketers, we’re often asking, “How should my brand be talking to consumers?” Regardless of channel, audience, and objective, we know that creative carries a large importance when it comes to advertising campaigns. In fact, effective social media marketing creative...
In the last handful of years, HTML5 has taken over GIFs and Flash (R.I.P.) as the industry standard for rich media programmatic advertising. And while clickthrough rates for HTML5 banner ads are generally higher, there’s still a time and place for the standard static...
How often should digital creative be changed? Marketing Research firm Yankelovich suggests Americans were exposed to about 500 ads per day in the 1970’s. Most recently this number has grown to between 4,000 and 10,000 impressions per day. And depending on your...
The intricacies of filming a TV commercial vary from city to city. Filming in Chicago has many advantages with the beautiful skyline, lakeshore, and iconic landmarks. However, there are factors unique to Chicago, that should be considered when producing a commercial...
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