In the dynamic world of advertising budgets, understanding creative production cost drivers is key for both executives and creators. Questions like "How much should I spend on my radio ads?" or "How much does it cost to make a TV commercial?" are common. The answers...
Creative
Why Investing in Great Television Creative Is Just As Important as a Great Media Buy
When you are planning your next television advertising campaign, be sure to invest in good creative. It is one of the most important factors in determining the success of your campaign. It grabs attention. In a world where viewers are bombarded with advertising from...
Social Media Creative That Converts
As marketers, we’re often asking, “How should my brand be talking to consumers?” Regardless of channel, audience, and objective, we know that creative carries a large importance when it comes to advertising campaigns. In fact, effective social media marketing creative...
To Move or Not To Move: Should I Use Static or Motion in Programmatic AdCreative?
In the last handful of years, HTML5 has taken over GIFs and Flash (R.I.P.) as the industry standard for rich media programmatic advertising. And while clickthrough rates for HTML5 banner ads are generally higher, there’s still a time and place for the standard static...
How Often Should Digital Creative Be Changed?
How often should digital creative be changed? Marketing Research firm Yankelovich suggests Americans were exposed to about 500 ads per day in the 1970’s. Most recently this number has grown to between 4,000 and 10,000 impressions per day. And depending on your...
Production Tips for Filming a TV Commercial in Chicago
The intricacies of filming a TV commercial vary from city to city. Filming in Chicago has many advantages with the beautiful skyline, lakeshore, and iconic landmarks. However, there are factors unique to Chicago, that should be considered when producing a commercial...
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