The audio landscape in the U.S. is vibrant and evolving. Traditional terrestrial radio still maintains a significant share of listenership. Plus, streaming services and podcasts continue to see impressive growth, driving digital audio ad spending beyond $13 billion....
As the television landscape is undergoing a profound transformation, traditional (linear) TV advertising stands at a critical crossroads. It’s facing significant challenges. But it's also revealing unexpected resilience and adaptation strategies. At Scale Marketing,...
When it comes to strategically spending your marketing budget, there is no one-size-fits-all approach. The fractioning of consumer media consumption has created a broad range of options available across the digital, traditional, and paid search ecosystems, making it...
As political campaigns become increasingly complex in the United States, traditional TV advertising remains a powerful and influential tool. Despite the significant rise of digital advertising and social media, television continues to be a vital medium for shaping...
Digital marketing tools continue to develop at a breakneck pace. In all the movement, it can be easy to get caught up and lose sight of traditional advertising tools like television and radio. Traditional media significantly boost brand identity with massive reach and...
As a business or marketing leader, you’re always on the lookout for the most effective ways to reach your target audience. And with the rise of digital channels, it’s probably easy to overlook the power of advertising on TV. But people are still watching TV, and...
In the fast-paced world of business, innovation and adaptation are key. And, the role of a CEO extends far beyond traditional leadership. Today's CEOs must retain a keen understanding of the competitive landscape, especially in the advertising space. To stay ahead of...
When the ultimate goal is to lower customer acquisition cost (CAC) or grow market share, digital marketing isn't optional. It's a crucial tool, whether integrated with traditional media, or in replacement of traditional channels like linear TV. Digital should be...
The modern marketing landscape resembles a sprawling, multi-faceted battlefield. Your customer base is constantly being bombarded by messages on digital platforms. Yet, they still find traditional media channels to be influential and powerful. To reach not just...
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