TLDR: Podcasts are a very strong direct response platform (and branding opportunity) for national advertisers. By leveraging the endorsement of trusted podcast hosts, companies can generate meaningful branding with individual podcast audiences. However, it can be hard...
As marketers, we’re often asking, “How should my brand be talking to consumers?” Regardless of channel, audience, and objective, we know that creative carries a large importance when it comes to advertising campaigns. In fact, effective social media marketing creative...
In the years since the onset of the COVID-19 pandemic, changes in traditional TV viewership have been a hot topic. It is well-established at this point that behavioral changes (remote work, etc.), combined with the rise of digital streaming services have led to...
YouTube Ads is one of the most effective ways to reach your target audience, serving on premium inventory in combination with pinpoint audience targeting. However, your budget can be quickly wasted if your strategy is not thought out beforehand, thus being more...
2022 has been another whirlwind of a year – and for the digital landscape too. As we close out the year and turn the page into 2023, we wanted to outline the big trends we’ve seen over the last year and what to look out and prepare for as we head into the new year....
What Happened YouTube ad campaigns now have the ability to optimize for a target frequency. Previously, you set a frequency cap (telling Google not to exceed said amount of impressions per user over a specific time frame), but you’d still optimize towards a CPM, CPV,...
In the last handful of years, HTML5 has taken over GIFs and Flash (R.I.P.) as the industry standard for rich media programmatic advertising. And while clickthrough rates for HTML5 banner ads are generally higher, there’s still a time and place for the standard static...
As the biggest advertising platform in the world, Google offers a wealth of products and inventory for advertisers to reach their target audience on. These include running ads via search, display, shopping, video (YouTube), and much more. One of the most popular...
What’s an Ad Server and Do I Need One? As we continue to work towards a more privacy-focused and cookieless future, Scale will determine the appropriate tech mix for our clients. As we diversify our portfolio and understand that attribution will soon be limited, the...
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