TLDR: Podcasts are a very strong direct response platform (and branding opportunity) for national advertisers. By leveraging the endorsement of trusted podcast hosts, companies can generate meaningful branding with individual podcast audiences. However, it can be hard...
YouTube Ads is one of the most effective ways to reach your target audience, serving on premium inventory in combination with pinpoint audience targeting. However, your budget can be quickly wasted if your strategy is not thought out beforehand, thus being more...
Streaming eclipsed linear for the first time ever. In July, Nielsen announced that for the first time ever, streaming services surpassed both broadcast and cable. ● Streaming made up 34.8% of all viewing time, just slightly higher than cable, but well above broadcast...
As we’ve alluded to throughout this article, video ads in all formats (TV, CTV, OLV, Native & Social) have a massive impact on consumer behavior, brand credibility and business results. Video ads outclass static display ads in storytelling ability. They engage...
2022 has been another whirlwind of a year – and for the digital landscape too. As we close out the year and turn the page into 2023, we wanted to outline the big trends we’ve seen over the last year and what to look out and prepare for as we head into the new year....
Consumers are more educated than they have ever been. With the span of the internet at our fingertips, consumers are digging beyond past reviews to look inside brands' ethos. Consumers want to know what companies are doing for their community and the causes...
The social commerce stats keep growing and have surpassed 100 million buyers as of 2022. Where are consumers buying via social? Facebook still makes up the largest share of social commerce at 61.9%, followed by Instagram at 40%. By no surprise, TikTok is climbing its...
What Happened YouTube ad campaigns now have the ability to optimize for a target frequency. Previously, you set a frequency cap (telling Google not to exceed said amount of impressions per user over a specific time frame), but you’d still optimize towards a CPM, CPV,...
In the last handful of years, HTML5 has taken over GIFs and Flash (R.I.P.) as the industry standard for rich media programmatic advertising. And while clickthrough rates for HTML5 banner ads are generally higher, there’s still a time and place for the standard static...
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