“Is TV still worth it?” is one of the first questions we hear when clients start planning a new year. Our answer is still yes. What’s changed is everything around it. Viewers haven’t stopped watching. They’ve just moved. Linear no longer owns the evening, and...
Every fall, before we build next year's plans for our clients and take a hard look at where attention and ad dollars are actually moving, we pull the latest research from sources like eMarketer, Nielsen, Edison Research, and Mediaocean. We then hold it up against what...
If your cost per lead has crept up even though nothing about your business has changed, the instinct is to blame the channel. Search got more competitive. Social got more expensive. Whatever you're running just isn't performing like it used to. Here's the...
The 2026 Interactive Advertising Bureau (IAB) NewFronts convened March 23–26 in New York City, and this year felt different in tone and tempo. This is an annual industry event where digital media companies—such as streaming platforms, publishers, and tech...
Connected TV (CTV) has moved well beyond its experimental phase. As audiences shift from traditional linear TV to streaming platforms, CTV advertising is becoming a core part of modern media plans. CTV gives brands scalable reach, more precise audience targeting,...
As brands plan for 2026, one factor will significantly shape the media landscape: the Midterm election cycle. Analysts expect political ad spending to reach record levels, creating meaningful pressure across key media channels. This is across the board: from...
CTV has become a powerful lever in modern marketing because it sits at the intersection of attention, data, and performance. As search and paid social grow more competitive and efficiency plateaus, brands need a channel that can reintroduce scale without sacrificing...
If there was one takeaway from CES 2026, it’s this: AI isn’t just changing how marketers work. It’s changing marketing overall. Signs of a new era packed the show floor. Agentic AI, interactive CTV, and data‑driven cities are reshaping how brands plan, buy, and...
Live sports remain one of the most powerful ways for brands to reach engaged audiences at scale. What has changed isn’t the value of live sports; it’s how we unlock that value. For home services brands, CTV offers a way to make live sports advertising more targeted,...
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