Most home services leadership teams treat customer acquisition cost as a spend problem. It isn't. It's a funnel leak problem, and the leaks rarely appear on a CPL report. If your close rate has been sliding while lead volume holds steady, you tend to blame the...
Private equity companies acquiring businesses are turning to data-driven marketing strategies more and more often. In today's competitive landscape, it's a move to maximize their investments and drive business growth. Data can offer crucial insights. But,...
Testing in marketing is crucial. Business leaders hear that all the time. But what does it really mean, and how can it drive your marketing strategy? How does it drive real, tangible results for your marketing team and your brand? What type of testing is best for your...
In the fast-paced world of business, innovation and adaptation are key. And the role of a CEO extends far beyond traditional leadership. Today's CEOs must retain a keen understanding of the competitive landscape, especially in the advertising space. In today's...
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