What’s an Ad Server and Do I Need One? As we continue to work towards a more privacy-focused and cookieless future, Scale will determine the appropriate tech mix for our clients. As we diversify our portfolio and understand that attribution will soon be limited, the...
How often should digital creative be changed? Marketing Research firm Yankelovich suggests Americans were exposed to about 500 ads per day in the 1970’s. Most recently this number has grown to between 4,000 and 10,000 impressions per day. And depending on your...
What is TikTok and its impact: In simple terms, TikTok is an app that allows users to create and share videos, majority of which are based around songs or popular voice recordings (i.e Voice overs from a popular TV show.) From comedy to dance trends, how-to videos to...
Utilizing a Competitive Bidding Strategy Paid search competitive bidding is when a brand directly bids on a competitor’s brand name as keywords. If you can successfully show up on competitor’s search terms, this offers a great opportunity to gain visibility for your...
Google offers multiple creative tools that give marketers the ability to dynamically edit their ad copy. Among other benefits, these tools increase the personalization and relevance of your brand to a searcher. One of these is dynamic location insertion (DLI), a...
As paid search managers, we are constantly looking to improve our advertising campaigns. Unfortunately, some very important data gets buried within the Google Ads interface, making it easy to miss. In order to access this information and take your advertising to the...
The cookieless future is right around the corner and our partnership with Verizon puts us at the forefront of testing cookieless approaches at scale with their ConnectID solution. ID or Device graphs, while not new to the industry, are becoming imperative for tech...
Like it or not, email marketing is a powerful tool that allows you to directly connect with your past customers and contacts as well as potential leads who have been predetermined to have an interest in your services. This marketing tactic should be a mainstay of...
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