As a business or marketing leader, you’re always on the lookout for the most effective ways to reach your target audience. And with the rise of digital channels, it’s probably easy to overlook the power of advertising on TV. But people are still watching TV, and...
In the fast-paced world of business, innovation and adaptation are key. And the role of a CEO extends far beyond traditional leadership. Today's CEOs must retain a keen understanding of the competitive landscape, especially in the advertising space. In today's...
The marketing landscape is undergoing a seismic shift. Consumers are abandoning traditional cable subscriptions in favor of the freedom and personalization offered by streaming services like Hulu, Roku, and Amazon Prime. This "cord-cutting" phenomenon, while posing a...
In the fast-paced world of business, innovation and adaptation are key. And, the role of a CEO extends far beyond traditional leadership. Today's CEOs must retain a keen understanding of the competitive landscape, especially in the advertising space. To stay ahead of...
When the ultimate goal is to lower customer acquisition cost (CAC) or grow market share, digital marketing isn't optional. It's a crucial tool, whether integrated with traditional media, or in replacement of traditional channels like linear TV. Digital should be...
The modern marketing landscape resembles a sprawling, multi-faceted battlefield. Your customer base is constantly being bombarded by messages on digital platforms. Yet, they still find traditional media channels to be influential and powerful. To reach not just...
In the dynamic world of advertising budgets, understanding creative production cost drivers is key for both executives and creators. Questions like "How much should I spend on my radio ads?" or "How much does it cost to make a TV commercial?" are common. The answers...
In early January 2024, Google began their initial phaseout of cookies. They implemented what they are called “tracking protection” to 1% of Chrome users (around 30 million users) globally. The plan was initially to fully remove cookies starting in the third quarter of...
Navigating the ever-shifting landscape of marketing is a constant challenge. When faced with a critical push, a big question arises. Should you build an in-house marketing team from the ground up, or should you partner with a full-service marketing agency? A Chief...
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