Live sports remain one of the most powerful ways for brands to reach engaged audiences at scale. What has changed isn’t the value of live sports; it’s how we unlock that value. For home services brands, CTV offers a way to make live sports advertising more targeted,...
As we move deeper into the year, the home services industry is experiencing extensive shifts. Evolving consumer expectations, technological advancements, and economic trends primarily drive these shifts. For CMOs, CEOs, and business owners of mid-sized to large home...
A strong brand isn’t just a great logo or a catchy tagline. It’s the foundation of how your ideal customers perceive and engage with your company. No matter the industry, your brand must establish trust, stand out from competitors, and drive long-term growth. To build...
At Scale Marketing, we keep a close eye on innovation within our industry that can drive better performance for our clients. The annual Google Marketing Live conference is an opportunity to dive into new rollouts and updates to existing features in the Google Ads...
The audio landscape in the U.S. is vibrant and evolving. Traditional terrestrial radio still maintains a significant share of listenership. Plus, streaming services and podcasts continue to see impressive growth, driving digital audio ad spending beyond $13 billion....
As the television landscape is undergoing a profound transformation, traditional (linear) TV advertising stands at a critical crossroads. It’s facing significant challenges. But it's also revealing unexpected resilience and adaptation strategies. At Scale Marketing,...
When it comes to strategically spending your marketing budget, there is no one-size-fits-all approach. The fractioning of consumer media consumption has created a broad range of options available across the digital, traditional, and paid search ecosystems, making it...
The media industry is undergoing a massive transformation. Consumers increasingly embrace digital channels, making time spent with traditional media more fractured. Instead of turning away from traditional media, a marketer’s overall media strategy must adapt to these...
Digital Out-of-Home (DOOH) marketing has emerged as a dynamic complement to traditional out-of-home advertising. By leveraging technology, DOOH offers advertisers the ability to deliver targeted, engaging messages to consumers in public spaces. DOOH combines the reach...
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