When the ultimate goal is to lower customer acquisition cost (CAC) or grow market share, digital marketing isn't optional. It's a crucial tool, whether integrated with traditional media, or in replacement of traditional channels like linear TV. Digital should be...
The modern marketing landscape resembles a sprawling, multi-faceted battlefield. Your customer base is constantly being bombarded by messages on digital platforms. Yet, they still find traditional media channels to be influential and powerful. To reach not just...
In the dynamic world of advertising budgets, understanding creative production cost drivers is key for both executives and creators. Questions like "How much should I spend on my radio ads?" or "How much does it cost to make a TV commercial?" are common. The answers...
Podcasting is one of the fastest-growing mediums in advertising, especially within the audio category. There are more listeners than ever, more content available, high engagement, and flexible ad formats out there. As a business owner, you have to understand how your...
Private equity firms are adept at optimizing EBITDA through operational enhancements when acquiring new platform businesses. However, it is common for PE leadership to overlook the opportunities to drive EBITDA growth through topline revenue improvement. There are...
In early January 2024, Google began their initial phaseout of cookies. They implemented what they are called “tracking protection” to 1% of Chrome users (around 30 million users) globally. The plan was initially to fully remove cookies starting in the third quarter of...
Navigating the ever-shifting landscape of marketing is a constant challenge. When faced with a critical push, a big question arises. Should you build an in-house marketing team from the ground up, or should you partner with a full-service marketing agency? A Chief...
Whether you’re in the exciting startup phase or experiencing rapid growth and transitioning to the middle market, every business’s growth journey possesses its own unique challenges. Wherever you are in your journey, there is one constant decision CEOs face. They...
Private equity firms often excel in boosting EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) through expense optimization within their acquisitions. These swift adjustments can slash costs and elevate EBITDA, effectively enhancing the...
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