A strong brand isn’t just a great logo or a catchy tagline. It’s the foundation of how your ideal customers perceive and engage with your company. No matter the industry, your brand must establish trust, stand out from competitors, and drive long-term growth. To build...
At Scale Marketing, we keep a close eye on innovation within our industry that can drive better performance for our clients. The annual Google Marketing Live conference is an opportunity to dive into new rollouts and updates to existing features in the Google Ads...
When it comes to strategically spending your marketing budget, there is no one-size-fits-all approach. The fractioning of consumer media consumption has created a broad range of options available across the digital, traditional, and paid search ecosystems, making it...
The media industry is undergoing a massive transformation. Consumers increasingly embrace digital channels, making time spent with traditional media more fractured. Instead of turning away from traditional media, a marketer’s overall media strategy must adapt to these...
Private equity companies acquiring businesses are turning to data-driven marketing strategies more and more often. In today's competitive landscape, it's a move to maximize their investments and drive business growth. Data can offer crucial insights. But,...
Looking to optimize your Google Ads campaigns? Understanding the nuances of Performance Max vs. Demand Gen is crucial. Both offer their own strengths within your digital marketing strategy, and they cater to different campaign objectives. This guide delves into the...
As political campaigns become increasingly complex in the United States, traditional TV advertising remains a powerful and influential tool. Despite the significant rise of digital advertising and social media, television continues to be a vital medium for shaping...
If you're a business leader, you've surely been on quite the journey. Maybe you started a new company from scratch. Maybe you were hired to build or evolve an existing brand. Each path has its own twists and turns. As with any journey, you need a map. A guide to make...
Testing in marketing is crucial. Business leaders hear that all the time. But what does it really mean, and how can it drive your marketing strategy? How does it drive real, tangible results for your marketing team and your brand? What type of testing is best for your...
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