As marketers, we’re often asking, “How should my brand be talking to consumers?” Regardless of channel, audience, and objective, we know that creative carries a large importance when it comes to advertising campaigns. In fact, effective social media marketing creative...
In the years since the onset of the COVID-19 pandemic, changes in traditional TV viewership have been a hot topic. It is well-established at this point that behavioral changes (remote work, etc.), combined with the rise of digital streaming services have led to...
Consumers are more educated than they have ever been. With the span of the internet at our fingertips, consumers are digging beyond past reviews to look inside brands' ethos. Consumers want to know what companies are doing for their community and the causes...
Utilizing a Competitive Bidding Strategy Paid search competitive bidding is when a brand directly bids on a competitor’s brand name as keywords. If you can successfully show up on competitor’s search terms, this offers a great opportunity to gain visibility for your...
The purpose of advertising is to create awareness and trial. It’s harder today that its ever been to get your brand, your business, your idea noticed. In the not too distant past, there was a viral sensation every few months. Ice Bucket Challenge anyone? Can’t tell...
Scale Marketing is a Media Strategy and Data Analytics firm located in Chicago and Dallas (www.scale-marketing.com). Our team consists of former business owners, operators, CMOs, and media executives. Scale was formed to help Small and Mid-Sized businesses implement...
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