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State of Digital
2022 has been another whirlwind of a year – and for the digital landscape too. As we close out the year and turn the page into 2023, we wanted to...
Takeaway: Consumer-First Approach Will Be Key
Consumers are more educated than they have ever been. With the span of the internet at our fingertips, consumers are digging beyond past reviews to...
Takeaway: Social Commerce is Larger Than Ever
The social commerce stats keep growing and have surpassed 100 million buyers as of 2022. Where are consumers buying via social? Facebook still makes...
Google Rolls Out “Target Frequency” as Optimization Goal for YouTube Campaigns
What Happened YouTube ad campaigns now have the ability to optimize for a target frequency. Previously, you set a frequency cap (telling Google not...
To Move or Not To Move: Should I Use Static or Motion in Programmatic Ad Creative?
In the last handful of years, HTML5 has taken over GIFs and Flash (R.I.P.) as the industry standard for rich media programmatic advertising. And...
Google Display Network Targeting – The Ultimate Guide
As the biggest advertising platform in the world, Google offers a wealth of products and inventory for advertisers to reach their target audience...
Scale Marketing Ad Server POV
What’s an Ad Server and Do I Need One? As we continue to work towards a more privacy-focused and cookieless future, Scale will determine the...
Change It Up: 5 Guidelines to Avoid Advertising Fatigue
Americans are bombarded by thousands of ads a day. It's impossible to pay attention to everything. The phenomenon of advertising fatigue has become...
Production Tips for Filming a TV Commercial in Chicago
The intricacies of filming a TV commercial vary from city to city. Filming in Chicago has many advantages with the beautiful skyline, lakeshore,...
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