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Need to Drive Volume and Increase Brand Awareness? Let Your Competitors Help!
Utilizing a Competitive Bidding Strategy Paid search competitive bidding is when a brand directly bids on a competitor’s brand name as keywords. If...
Dynamic Location Insertion in Google Ads: Improve Your Ad Relevance Instantly
Google offers multiple creative tools that give marketers the ability to dynamically edit their ad copy. Among other benefits, these tools increase...
Paid Search Campaign Segmentation: How to Uncover Valuable Hidden Data
As paid search managers, we are constantly looking to improve our advertising campaigns. Unfortunately, some very important data gets buried within...
The Current State of Digital (2021)
Future-Proofing our tech stack: The cookieless future is right around the corner and our partnership with Verizon puts us at the forefront of...
Future-proofing The Tech Stack
The cookieless future is right around the corner and our partnership with Verizon puts us at the forefront of testing cookieless approaches at scale...
The Case for Email Marketing
Like it or not, email marketing is a powerful tool that allows you to directly connect with your past customers and contacts as well as potential...
Can authenticity be created? Or is it just innate?
The purpose of advertising is to create awareness and trial. It’s harder today that its ever been to get your brand, your business, your idea...
10 Tips for Building a Small or Mid-Sized Business Marketing Strategy
Scale Marketing is a Media Strategy and Data Analytics firm located in Chicago and Dallas (www.scale-marketing.com). Our team consists of former...
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