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Maximizing ROI: Navigating the Crossroads of Traditional Media and Digital Media in Small Business Marketing
Welcome to the intricate world of small business marketing. Here, unlocking tangible Return on Investment (ROI) is not just crucial. It's a...
6 Geared-Up Strategies to Enter a New Market with Integrated Marketing
So, you've got your sights set on a fresh frontier – a new market brimming with potential customers. But navigating uncharted territory can be...
Why Investing in Great Television Creative Is Just As Important as a Great Media Buy
A lot goes into planning a marketing campaign. There's research, strategy, data analysis, media buying — the list goes on. So when you're putting in...
Podcast Advertising Strategy: Leveraging Trust for Effective ROI
Podcast Advertising Considerations Podcasts are a very strong direct response platform (and branding opportunity) for national advertisers. By...
Social Media Creative That Converts
As marketers, we’re often asking, “How should my brand be talking to consumers?” Regardless of channel, audience, and objective, we know that...
Tracking Traditional TV Viewership Erosion
In the years since the onset of the COVID-19 pandemic, changes in traditional TV viewership have been a hot topic. It is well-established at this...
YouTube Ads Strategy: 5 Ways to Improve Your Campaigns
YouTube Ads is one of the most effective ways to reach your target audience, serving on premium inventory in combination with pinpoint audience...
Takeaway: Influencer Marketing is Here To Stay
The acceleration of how-to and review videos, largely led by Tiktok and its massive influence, has shed light that influencer marketing is and...
Takeaway: TikTok is a threat in the social, video and search landscape
TikTok continues to be a threat in the social, video and search landscape. The impact is not just to the platforms themselves but to how marketers...
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