We share our learnings with industry insights.
Podcast Advertising Strategy: Leveraging Trust for Effective ROI
Podcast Advertising Considerations Podcasts are a very strong direct response platform (and branding opportunity) for national advertisers. By leveraging the endorsement of trusted podcast hosts, companies can generate meaningful branding with individual podcast...
Why Investing in Great Television Creative Is Just As Important as a Great Media Buy
When you are planning your next television advertising campaign, be sure to invest in good creative. It is one of the most important factors in...
Social Media Creative That Converts
As marketers, we’re often asking, “How should my brand be talking to consumers?” Regardless of channel, audience, and objective, we know that...
Tracking Traditional TV Viewership Erosion
In the years since the onset of the COVID-19 pandemic, changes in traditional TV viewership have been a hot topic. It is well-established at this...
YouTube Ads Strategy: 5 Ways to Improve Your Campaigns
YouTube Ads is one of the most effective ways to reach your target audience, serving on premium inventory in combination with pinpoint audience...
Takeaway: Influencer Marketing is Here To Stay
The acceleration of how-to and review videos, largely led by Tiktok and its massive influence, has shed light that influencer marketing is and...
Takeaway: TikTok is a threat in the social, video and search landscape
TikTok continues to be a threat in the social, video and search landscape. The impact is not just to the platforms themselves but to how marketers...
Takeaway: Streaming Eclipses Linear
Streaming eclipsed linear for the first time ever. In July, Nielsen announced that for the first time ever, streaming services surpassed both...
Takeaway: Digital Video Keeps on Growing
As we’ve alluded to throughout this article, video ads in all formats (TV, CTV, OLV, Native & Social) have a massive impact on consumer...
State of Digital
2022 has been another whirlwind of a year – and for the digital landscape too. As we close out the year and turn the page into 2023, we wanted to...
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