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![Navigating the Cost of Advertising in Creative Development](https://www.scale-marketing.com/wp-content/uploads/2024/04/creative_cost_drivers_600x400.jpg)
Navigating the Cost of Advertising in Creative Development
In the dynamic world of advertising budgets, understanding creative production cost drivers is key for both executives and creators. Questions like...
![How Local Brands Can Leverage Podcast Advertising](https://www.scale-marketing.com/wp-content/uploads/2024/04/podcast_advertising_600x400.jpg)
How Local Brands Can Leverage Podcast Advertising
Podcasting is one of the fastest-growing mediums in advertising, especially within the audio category. There are more listeners than ever, more...
![Unleash Topline Revenue: Customer Segmentation for Private Equity Firms](https://www.scale-marketing.com/wp-content/uploads/2024/04/segmentation-pe-600x400-1.jpg)
Unleash Topline Revenue: Customer Segmentation for Private Equity Firms
Private equity firms are adept at optimizing EBITDA through operational enhancements when acquiring new platform businesses. However, it is common...
![How to Prepare for a Cookieless Future](https://www.scale-marketing.com/wp-content/uploads/2022/03/Scale_Cookieless_Future-1080x675.jpg)
How to Prepare for a Cookieless Future
In early January 2024, Google began their initial phaseout of cookies. They implemented what they are called “tracking protection” to 1% of Chrome...
![Which Should You Hire: In-House Marketing or an Agency?](https://www.scale-marketing.com/wp-content/uploads/2024/03/Website_Image_600x400_InHouseOrAgency_Featured.jpg)
Which Should You Hire: In-House Marketing or an Agency?
Navigating the ever-shifting landscape of marketing is a constant challenge. When faced with a critical push, a big question arises. Should you...
![Do I Need a Marketing Agency for Business Growth? A CEO’s Guide](https://www.scale-marketing.com/wp-content/uploads/2024/03/Website_Image_Template_600x400_MarketingAgency.jpg)
Do I Need a Marketing Agency for Business Growth? A CEO’s Guide
Whether you’re in the exciting startup phase or experiencing rapid growth and transitioning to the middle market, every business’s growth journey...
![Level Up Your Marketing: A Guide for Midsized Businesses Seeking a Digital Marketing Agency](https://www.scale-marketing.com/wp-content/uploads/2024/02/Website_Image_600x400_DigitalAgency.jpg)
Level Up Your Marketing: A Guide for Midsized Businesses Seeking a Digital Marketing Agency
When you decide on a digital marketing agency for your business, you have to make sure the agency aligns with your business goals, budget, and...
![Unlocking EBITDA: Top-Line & Bottom-Line Strategies to Explore with Your Marketing Agency](https://www.scale-marketing.com/wp-content/uploads/2024/02/insight-EBITDA-featured.jpg)
Unlocking EBITDA: Top-Line & Bottom-Line Strategies to Explore with Your Marketing Agency
Private equity firms often excel in boosting EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) through expense optimization...
![Don’t Grow, Scale: How to Maximize Midsize Business Expansion](https://www.scale-marketing.com/wp-content/uploads/2024/02/insight-scaling-featured.jpg)
Don’t Grow, Scale: How to Maximize Midsize Business Expansion
The glow of success can quickly morph into the need for expansion. But before you embark on the exciting (and sometimes daunting) journey of...
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