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2022 Takeaway: Social Commerce is Larger Than Ever
The social commerce stats keep growing and have surpassed 100 million buyers as of 2022. Where are consumers buying via social? Facebook still makes...
Google Rolls Out “Target Frequency” as Optimization Goal for YouTube Campaigns
What Happened YouTube ad campaigns now have the ability to optimize for a target frequency. Previously, you set a frequency cap (telling Google not...
To Move or Not To Move: Should I use static or motion in programmatic ad creative?
In the last handful of years, HTML5 has taken over GIFs and Flash (R.I.P.) as the industry standard for rich media programmatic advertising. And...
Google Display Network Targeting – The Ultimate Guide
As the biggest advertising platform in the world, Google offers a wealth of products and inventory for advertisers to reach their target audience...
Scale Marketing Ad Server POV
What’s an Ad Server and Do I Need One? As we continue to work towards a more privacy-focused and cookieless future, Scale will determine the...
How Often Should Digital Creative Be Changed?
How often should digital creative be changed? Marketing Research firm Yankelovich suggests Americans were exposed to about 500 ads per day in the...
Scale Marketing POV: Cookieless Solutions
Scale Marketing 2022 Cookieless Solutions POV What is Happening? Google announced in January 2020 that it will phase out third-party cookies from...
Production Tips for Filming a TV Commercial in Chicago
The intricacies of filming a TV commercial vary from city to city. Filming in Chicago has many advantages with the beautiful skyline, lakeshore,...
Scale Marketing POV: Tik Tok
What is TikTok and its impact: In simple terms, TikTok is an app that allows users to create and share videos, majority of which are based around...
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