We share our learnings with industry insights.
Power of Precision: 9 Ways Digital Marketing Drives Growth
When the ultimate goal is to lower customer acquisition cost (CAC) or grow market share, digital marketing isn't optional. It's a crucial tool, whether integrated with traditional media, or in replacement of traditional channels like linear TV. Digital should be...
YouTube TV – Fox in Carriage Dispute
YouTube TV and Fox are locked in a high-stakes carriage dispute that could leave 9.4 million subscribers without access to Fox channels just as college football and the NFL season kick off. Beyond disrupting fans, the blackout could create ripple effects for advertisers as networks scramble to meet guaranteed impression deliveries.
Building Brand Trust With Your Audience: 5 Essential Tips
A strong brand isn’t just a great logo or a catchy tagline. It’s the foundation of how your ideal customers perceive and engage with your company....
Google Marketing Live 2025: 5 Features for Lead Gen Advertisers
At Scale Marketing, we keep a close eye on innovation within our industry that can drive better performance for our clients. The annual Google...
2025 Media Trends: Thriving in a Dynamic Audio Space
The audio landscape in the U.S. is vibrant and evolving. Traditional terrestrial radio still maintains a significant share of listenership. Plus,...
2025 Media Trends: The Changing World of Watching
As the television landscape is undergoing a profound transformation, traditional (linear) TV advertising stands at a critical crossroads. It’s...
Top-Performing Marketing Channels for Home Services Brands
When it comes to strategically spending your marketing budget, there is no one-size-fits-all approach. The fractioning of consumer media consumption...
2025 Media Trends: The Evolving Media Landscape
The media industry is undergoing a massive transformation. Consumers increasingly embrace digital channels, making time spent with traditional media...
Digital Out-of-Home: A New Way of Buying Real-World Ads
Digital Out-of-Home (DOOH) marketing has emerged as a dynamic complement to traditional out-of-home advertising. By leveraging technology, DOOH...
How Display Ads Drive Conversions
In today's fast-paced digital marketing landscape, capturing the attention of your target audience is more challenging than ever. With countless...
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